overview
The Bainbridge Island Museum of Art (BIMA) needed assistance generating publicity and public awareness of weekend events that involved former U.S. Poet Laureate Billy Collins' visit to Bainbridge Island, Washington, in support of the museum's capital fundraising campaign. The events included the Poetry 180 Educators Event and a public reading and book signing for Mr. Collins' books.
The project required a quick turnaround time of only seven weeks. Additionally, the BIMA events were being held on the same weekend as a major film festival. Yet, with concentrated and focused efforts, LJPR immediately connected with the local media and community organizations to help spread the word as well as leveraging various social media platforms.
OUR APPROACH
TARGETED MESSAGING
Seventy-five (75+) press releases and PSAs were submitted to relevant local, monthly, weekly and daily publications, including TV and radio stations on Bainbridge Island and Seattle.
SOCIAL MEDIA MARKETING
BIMA and LJPR worked together to make daily posts and tweets about the event.
community outreach
Press releases, emails and calls were made to approximately 300 local educators and literary organizations such as the Washington Poets Association, Poets West, Whidbey Writers Association, and the Pacific Northwest Writers Association.
community partnerships
To help spread the word about the event, we connected with the Miss Kitsap Organization and were able to secure Miss Kitsap Jessicajae Townsend who helped us pass out 300+ bookmark flyers to Bainbridge Island ferry commuters and passengers.
results
1K+
68
30%
Total attendees to Billy Collins' Book Signing and Reading
Teachers attended the private Poetry 180 event + Q&A at the Bainbridge Island Museum of Art Auditorium
Increase in BIMA Facebook Page Followers
PRESS COVERAGE
(Featured articles)
Letter to the Editor: Museum Gives Shout Out to Volunteers
BainbridgeReview.com, October 30, 2012
Link to article
Sounds Like Poetry to Our Ears
BainbridgeReview.com, October 26, 2012
Link to article
Calendar: Upcoming Arts and Entertainment In and Around Kitsap County
Kitsap Sun, October 13, 2012
Link to article
Poet Laureate on the Loose
BainbridgeReview.com, October 19, 2012
Link to article
“Literary Lion” and Poet Laureate Billy Collins Visits Bainbridge Oct. 20-21”
Inside Bainbridge, October 11, 2012
Link to article
CLIENT TESTIMONIAL
" OUR NONPROFIT HIRED LA'CHRIS FOR A SHORT-TERM PROJECT THAT HAD A VERY TIGHT DEADLINE. HER PROPOSAL WAS STELLAR AND SHE WAS FAST! LA'CHRIS REALLY JUMPED IN THE PROJECT WITH BOTH FEET. SHE ALSO WENT THE EXTRA MILE BY PROMOTING OUR EVENT THROUGH PERSON TO PERSON CONTACT AT THE FERRY TERMINAL. THANK YOU!
RENATE RAYMOND
MARKETING & DEVELOPMENT DIRECTOR
